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Tightly Knit Group of Successful Entrepreneurs

& Angel Investors

About Us

We are a group of successful entrepreneurs that are bonded by a common past. We are passionate about growing businesses and know from hands-on experience what it takes to win. We have extensive experience and professional networks in digital marketing, e-commerce, and software development.  Now as investors and mentors we are looking to leverage our capital, knowledge, and contacts to help other entrepreneurs achieve their dreams.

All members of Beyond Hook Ventures have roots that take them back to one of two successful startups, Beyond Interactive or HookLogic (thus our name). Both of these startups began as simple ideas but grew to global multi-million dollar businesses with hundreds of employees and had successful exits. At first we started as a group of friends that simply shared angel investment opportunities, but over time we realized that our collective experience and extensive networks made us uniquely qualified to identify and help grow digital businesses. Thus we created Beyond Hook Ventures.

Managing Members


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Mathew Day

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Co-Founder/SVP Client Services, Beyond Interactive. CEO/Founder, Silverfox. Managing Director B2B Practice, mcgarrybowen. Currently president fred&ted.


Chris Heike

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VP, Travel Products, HookLogic. VP Operations, SpiritShop. Currently VP Operations, Koddi.


Kevin Hermida

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CTO Beyond Interactive & HookLogic. Lead Dev, Microsoft. Currently Angel Investor and stay at home dad.


Mark Kalus

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Original Head of Product, HookLogic. Analytics Lead, Beyond Interactive. Currently Product Leader at Amazon/AWS.


Nick Pahade

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President & Co Founder, Beyond Interactive. CEO, Denuo (Publicis), Traffiq, Initiative & CrowdHere. Currently Managing Director, NRP Ventures.


Brandon Rea

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National Media Director, Beyond Interactive. CRO, Sabio Inc. Co-Founder, Canlock. Currently Sr Director, Seedtag.


John Roswech

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Chief Revenue Officer , HookLogic. EVP Beand Solutions, Criteo. President, Jingle Networks. VP Sales, Atlas. Currently Chief Revenue Officer, Marchex.


John Trani

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VP & General Counsel, HookLogic. General Counsel, Carrot (VICE Media). Sr. Commercial Counsel, Criteo. Currently General Councel Attentive.


Joe Kyriakoza

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Account Director, Beyond Interactive. GM Automotive, DataLogix. VP North America Sales, Oracle Data Cloud. Currently VP & GM of Automotive Marketing Services,  IHS Markit.


Michele Madansky

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SVP Strategy, Beyond Interactive. VP Customer Insights, Yahoo!. EVP Research & Analytics, iHeart Media. Currently Owner Michele Madansky Consulting.


Greg March

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Media Manager, Beyond Interactive. Director Media Strategy & Digital Activation Wieden + Kennedy. Currently CEO, Noble People.


Al Muzaurieta

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Associate Media Director, Beyond Interactive. Account Director, Avenue A Razorfish. Currently Founder & President Good Apple Media.

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Brett Goffin

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Account Group Director, Beyond Interactive. Various roles in 20 years at Google, currently Managing Director, App Developer Sales

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Jason Harper

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Marketing Optimization Supervisor, Beyond Interactive. CEO, RXA. President, Ready Signal. VP Analytics, Organic. Sr. Performance Manager, Go Daddy.


Jordan Berke

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Director Strategic Services, Beyond Interactive. VP China eCommerce, Walmart. Currently CEO, Tomorrow Retail Consulting.


Nat Brogadir

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Director Business Development, HookLogic. Internet Equity Research, Citi. Director, Post Road Capital. Currently Chief Business Officer,


Ben Cooper

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Managing Director Europe, HookLogic. eBusiness Manager, Xerox. VP Corporate Dev, Criteo. Currently Managing Director, EMEA SpinCar


Yara Daher

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VP Retailer Business Development, HookLogic. Consultant, Booz & Company. Currently Retail Media Commercial Lead EMEA, Criteo. 


Jonn Behrman

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CEO & Founder, Beyond Interactive. CPO, HookLogic. COO & Co-Founder, AgelessRx. Currently Angel Investor, Start-up Advisor & Entrepreneur at large.


Jonathan Opdyke

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CEO & Founder, HookLogic. International Operations Mgr, Beyond Interactive. CSO, Criteo. Currently Partner, Greatwater Opportunity Capital, Angel Investor & Entrepreneur at large.


Vardaan Vasisht

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COO & Co-Founder, HookLogic. VP of Technology, Beyond Interactive/GroupM. Currently Angel Investor & Entrepreneur at large.

Our Roots

Our Proud Roots

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Beyond Interactive (now Mediacom/WPP) was a digital advertising agency founded in 1995, that was acquired by Grey Advertising in 1999. The business grew from fledgling startup to one of the premier global digital ad agencies with over 300 employees working across 5 continents.  Beyond was known for its data-driven approach to optimized media planning and buying. Key clients included Oracle, P&G, Reebok, Hasbro & United Airlines. Over the years, hundreds of digital advertising professionals got their start at Beyond Interactive, many of whom went on to be founders and senior executives in digital marketing and e-commerce. 

HookLogic (Now Criteo) pioneered the idea of transforming e-commerce sites into lucrative advertising platforms, providing retailers new profitable revenue streams while enabling brands to advertise their products to in-market shoppers. The company partnered with many of the world’s largest retail and travel sites, including Walmart, Target, Best Buy, Macy's and Expedia and worked with thousands of leading advertisers, including Microsoft, Hasbro, L'Oreal, and Marriott. Founded in 2004, HookLogic raised over $40 million from investors, including Bain Capital Ventures, Intel Capital and Fung Capital, and grew to nearly 200 employees across 6 countries before being acquired by Criteo for $250 million in 2016.  HookLogic also successfully launched and divested two business units that remain successful today, including AutoHook which joined Urban Science and the HookLogic travel division which became part of Koddi. 

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